Guangzhou Quanxu Technology Co Ltd

Guangzhou Quanxu Technology Co Ltd

Focus on the global coatings market: Global coatings market outlook-China

2024 11/22

This year, the global paint and coatings market remained stable, with no significant growth globally but no significant decline either. Higher interest rates and reduced paint purchases across many regions led to lower than anticipated growth at the start of the year. However, as interest rates begin to decline, we are seeing initial positive movement in the paint and coatings markets and expect to see stronger growth in 2025 compared to 2024.

Global Paint & Coatings Market Overview

Overall, we estimate the global paint and coatings market to be valued at $196 billion US Dollars. China represents the largest share at 25%, while India and the rest of Asia together account for 21% of the market.

By segment, decorative coatings represent the largest share, accounting for 47% of the market value. This segment is the largest across all geographic regions.

Global volume growth is estimated to be less than 1% and value growth is close to 0%.

In 2025, we expect the markets to grow faster as interest rate reductions begin to take hold and the post-Covid inflationary pressure subsides.  Overall, we expect growth in the 2-3% range.

A summary of our expectations for each major region is provided below.

China:

China is the largest single paint and coatings market in the world, accounting for 25% of the global market, with an estimated value of $49 billion USD. A key issue impacting China’s economy is that its post-Covid growth rate is lower than expected. The real estate and property markets continue to struggle, leading to declines in the decorative coatings sector, as well as impacts on the wood and coil markets. In most other sectors, growth is flat, with the exception of the automotive OEM market, where sales and production are showing positive growth. Additionally, the protective and marine coatings markets are experiencing growth in China.

Recently, China’s government has announced several stimulus measures, but it is still too early to assess their impact. At this point, we expect the decorative paint market in China to remain flat next year, while the non-decorative industrial markets are likely to experience modest growth of 1-2%.

Conclusion:

Over the long term, the global paint and coatings market tends to grow at a rate similar to GDP. However, in any given period, market growth can exceed or fall short of this rate. In 2020 and 2021, the paint and coatings market grew at a rate above the global GDP. From 2022 through 2024, the market has grown at a pace below GDP levels. In 2025, we expect the global paint and coatings market to return to GDP growth levels. We anticipate that markets in South Asia, Southeast Asia, Central Asia and the Middle East will experience the fastest growth. Additionally, the more mature markets in North America and Europe are expected to return to growth in 2025 as recent interest rate reductions begin to impact the economy. Overall, we forecast growth in the 2-3% range.

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